ROOTCAUSE & GREENOTELS
Rootcause Mediaa has been constantly in the forefront of providing meaningful content to the hospitality industry in India. The Greenotels identity design stands in support of green measures in the hospitality industry in India. It consists of a tree motif in the centre flanked bytwo large leaves on either side suggesting
protection of environment through green
practices. In the negative space or white space within is the 'namaste' gesture, a mark of Indian hospitality.